Blog Post

The Truth About Serums

By: Helen Gibson-Nicholas

Beauty Expert, Health Coach, Author

Why do you need to add anti-aging serums to your skin care routine? Why isn’t a moisturizer enough? I’m so glad you asked. Moisturizers and night creams do contain an array of ingredients that improve skin condition, but, they also contain traditional thickeners and emollients. These are necessary to get that creamy texture. Creams can also contain sunscreens as well.  All this takes up valuable ‘room’ in the product that serums use to pack in the latest superstar ingredients discovered to fight the ‘war on aging.’ 


Anti-aging serums won’t replace your day or night creams. Think of them as bonus ingredients designed to target specific problems. The longer you use them the better your skin gets! Think layers. Layering serums under your moisturizer is like wearing a bra and camisole under your blouse. You need them all to get the perfect look. Using serums will get you the perfect look also!  Think ‘beauty in a bottle.’ These beauties will help you see the signs of aging fade and skin will look younger, firmer, healthier, brighter, and did I say younger, oops I did.


That’s why I created specific serums with incredible

ingredients targeting the signs of aging:

DROOPY, SPLOTCHY, THINNING SKIN

needs our Collagen C Complex. It contains Soluble Collagen which easily penetrates the skin with amino acids that help firm and strengthen skin tissues. We use a more stable for of C called Sodium Ascorbyl Phosphate which does not oxidize and go bad in a few months like the old C serums. SAP is a powerful antioxidant which fights hyperpigmentation and brightens the skin. Swiss Apple extract stimulates new cell growth to prevent skin thinning. Along with Hyaluronic Acid, Sinorhizobium Melilote Ferment adds the icing on the cake. This fabulous ingredient not only increases hydration it stimulates elastin synthesis! This is a must have for aging skin and is probably why I don’t have wrinkly skin with age spots.

DULL, WRINKLING AGING SKIN

will dramatically improve with our new Probiotic Stem Cell Serum. Lactococcus Ferment Lysate increases essential proteins and enzymes in the skin, cell cohesion improves, and skin renewal is accelerated. New skin cells are generated with two incredible stem cell actives. The Argan Tree has been around since the dinosaurs roamed the earth because they are resistant to death and the Swiss Apple Uttwiler Spatlauder, also contains long-living cells. One hundred percent of participants saw significant reduction in wrinkle depth. In vitro tests showed a delay in cellular death, improves DNA repair, and protection from oxidative stress. Believe me this is a good one to add under your night cream. 


CROWS FEET, UNDER EYE WRINKLES, CREPY EYELIDS

need our Alpha Lipoic A&E Oil. Oil glands around the eyes begin to diminish at puberty. At 30 oil production is slowing and the signs of aging are beginning to be seen. By 50, the skins fat layer thins, limiting its ability to repair itself and wrinkles become obvious as skin collapses due to lack of elastin and collagen. I created this lipid serum with Squalane "(which comes from olives)" as the base as your skin should be around 25% Squalane. This is the lipid or oil in the skin that keeps it supple and flexible. Squalane is a potent antioxidant to also quench free radicals from damaging skin cells so that they do not function properly!!  I also added more antioxidants to prevent cellular aging like Alpha Lipoic Acid, A, E, and D. Believe me, this can save that delicate tissue around the eyes and keep them young for decades. 


EYE BAGS AND DARK CIRCLES

need Cucumber Eye Relief.  I have done all the work for you by adding anti-inflammatory and astringent botanicals like cucumber, eyebright, and chamomile into a base of 200% Aloe Vera to create a light serum to place under your eye in the morning to reduce puffiness and swelling. I’ve also added a new tetrapeptide, Eyeseryl, which dramatically reduces edema around the eyes by improving blood circulation and lymphatic flow. Banana Leaf, ginseng, marshmallow root, fennel, coltsfoot, bladderwrack and other exotic extracts that correct fluid retention in facial areas and dramatically reduces the degradation of collagen. A whopping 75% of the volunteers that tested this ingredient saw improvement in only 15 days. This fabulous serum reduces puffiness, improves skin elasticity, enhances skin texture and smoothness, and lightens under eye darkness. I love this stuff and you will too!!!! Simply apply a thick layer of serum under your eye and on eyelids (if needed) and leave on for 20 minutes. Rinse and apply Alpha Lipoic A&E Oil.

SHRINKING LIPS

need our Peptide Lip Plumper. Unfortunately, as we age our lips shrink! If you don’t want injections, try our new lip plumper. Palmitoyl Oligopeptide stimulates collagen and glycosaminoglycan synthesis to transform those shrinking lips. Volunteers found their lip volume improved 40%, hydration improved up to 60%, and vertical folds from dehydration minimized 29%. Natural peptides from the Portulaca Pilosa Extract combined with Palmitoyl Tripeptide 38 mimic hyaluronic injections by doubling its synthesis level and strongly stimulates the synthesis of matrix and dermal epidermal junction molecules. What does this mean? Improved lip volume! Coconut oil, Sodium PCA, and Soluble Collagen also rescues your lips and reduces the wrinkles in the skin around the lips. Simply rub on the lips and the skin around the lips every morning and night!


SUN DAMAGED AND AGING SKIN

needs our Q10 Booster. As we age, our ability to make CoEnzyme Q10, also known as Ubiquinone, diminishes. Q10 is imperative for proper cell functioning and cellular development. Topical Q10 is a free radical scavenger because it is a potent antioxidant which defends cellular integrity. Probably most importantly it helps to protect skin from DNA damage and repairs skin cells damaged by UV exposure which are major contributors to skin aging. It penetrates the skin easily, especially with our famous Aloe Vera Base, and encourages the development of collagen and elastin, helping to reduce the appearance of wrinkles and sagging. Along with Q10, I have added MSM, which is a potent anti-inflammatory and Grape Seed Extract, Vitamins A and E which are more antioxidants. Copper, Hyaluronic Acid, and Linolenic Acid provides more aid to reverse the damage to photo-aged skin. You will love this one!

BOTOX ALTERNATIVE

is our Phyto-Tox Serum. If you don’t won’t to get Botulism injections, you should get this great serum. Even if you do get them, this can help stretch the time between them. Why? I’ve added a great hexapeptide-8, Argireline, that inhibits cellular signals relaxing skin surface. The result is reduced depth of wrinkles caused by constriction of muscles of facial expression thereby preventing skin aging by repeated facial movements. Clinical studies show a 27% reduction of eye wrinkles in 30 days! I also found an extract from South America and Africa known as Acmella Oleracea, that has a smoothing effect without injections. After only one day, 75% noticed these rapid results. Use during the day, under your moisturizer on your forehead, crowsfeet, and around the mouth area.

DEHYDRATED, SHRIVELED, SCALY WRINKLED SKIN

really needs Hyaluronic Booster with CBD! Hyaluronic Acid, also known as HA, is the fluid inside cells that provide a moisture-like lubricant in skin and joints. It is a humectant, the only biological (naturally occurring) substance that can attract and bind up to a 1000 times its weight in water. HA reduces wrinkle volume, improves elasticity, increases smoothness, reduces scaliness, and protects fibroblasts (a type of biological cell that synthesizes the extracellular matrix and collagen, which produces the structural framework.)  I also added 300mg per bottle of full spectrum water soluble CBD. It is rich in Vitamins A, C, and E which blocks free radical damage that causes age spots, collagen collapse, and uneven skin texture. Cannabinoids are chemical messengers that activate a class of cell membrane receptors located throughout the body. These chemical messengers serve a myriad of purposes, especially anti-inflammation which slows down cellular damage and stimulating collagen renewal. Aging begins at the cellular level.


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